UK students want retailers to accept cryptocurrency payments – Retail Technology Innovation Hub
43% of students in the UK currently own a cryptocurrency, according to a study conducted by UNiDAYS.
Its study of over 24,000 UK students found that the most popular cryptocurrency is Bitcoin (26%), followed by Dogecoin (11%), Ethereum (10%) and Ripple (3%).
40% of respondents believe that crypto will replace traditional currency in the next 10 years.
43% believe that retailers should be able to pay with Bitcoin et al. One in ten people say they have already paid for goods or services in this way.
At the same time, however, many Gen Zers remain skeptical.
Following Elon Musk’s announcement that Tesla will no longer accept Bitcoin due to environmental concerns related to mining, 40% of Gen Z agree that digital currency is bad for the environment. 37% even think cryptocurrencies are a scam.
Josh Rathour, CEO of UNiDAYS, said: “The cryptocurrency markets may be extremely volatile now, but our results show that many Gen Zers see its long-term potential as an alternative value system. and more democratic. “
“The fact that many of them want retailers to accept crypto as a payment method is food for thought for brands looking to connect with Gen Z.”