Tim Cook talks about the need for privacy and AI, exciting AR
After being named one of the “titans” in Time’s 100 Most Influential People list of 2021, Apple CEO Tim Cook spoke to the publication about the environment, privacy and his enthusiasm for AR and AI.
Tim Cook was named alongside 99 other businessmen, artists, athletes, musicians and government officials in the unranked rankings on Wednesday Time listing. In a follow-up discussion released on Sunday, Cook talks about a number of topics close to his heart and to Apple itself.
During his ten-year tenure as CEO of Apple, Cook says the greatest thing he’s learned is that he has even more to learn.
“I learned very quickly to remember that I was two years old and one mouth, and to listen very carefully to the people I surround myself with, because I have some of the best and most people around me. brilliant, ”Cook said. “And they’re smarter than me.”
Environment, privacy and Apple
Turning to the concept of stakeholder capitalism and Apple’s support for environmental and other projects, Cook points out that while the goals have changed over the years and have “become much bolder,” Apple has always cared about the environment. We have always cared about the environment. deeply on the workers.
“We are in a period where some of the biggest problems in the world, like climate change for example, will not be solved by the government alone,” suggests Cook. “It requires other ridings and other stakeholders to move in the same direction and have public / private partnerships. Diversity and inclusion, racial equity and injustice, these are all things we do. we need the whole of society to move forward. “
When asked why it is important for Apple to get involved in the public conversation about fairness and the environment, Cook insists that “it has nothing to do with the image and so on. “.
“It’s about, we’re a collection of people at Apple who want to change the world for the better,” he suggests. “We want to leave the world a better place than we’ve found it. And to do that, you need to be part of the conversation in areas where government policies intersect with your values.”
When it comes to privacy and Apple’s pressure to enshrine it, Cook begins with Apple’s typical statement that privacy is a basic human right.
“It starts with that,” begins the CEO. “And we think privacy is one of the most important issues of our time. I mean, it’s right up there, near the top of the list of things. And we see life every day. deprived of people being taken for granted, and losing control of them. “
In the last part of the interview, the focus is on what cooks Cook’s passion for technology. Cook admits at first “I’m really into AI,” which appears in a lot of products “that you don’t really think about.”
He suggests it helps with everything from facial recognition and image grouping to the more obvious Siri. “I mean, AI is everywhere. And I see we’re in the very early stages of what it can do for people and how it can make people’s lives easier.”
Cook also mentions AR and its potential to be a “virtual world overlay on the real world” that does so without “distracting from the physical world and your physical relationships.”
Expressing the belief that technology can “do so much good in the world” according to its creator, Cook is optimistic “about all the things that can happen in our lives that free up time for more leisure activities and activities. other things we want to do. in life.