Germinator Simplifies Branding and Aims to Better Educate Consumers with New Safe Zone Campaign
Squirt, Ga., April 21, 2021 / PRNewswire-PRWeb / – After a successful year of monumental growth, Germinator mobile disinfection and disinfection continues to take the brand to new heights. The company is delighted to reveal that it has simplified its branding to “Germinator” and launched a new creative campaign with an educational message. The company’s first initiative is the launch of the Germinator Safe Zone campaign, which aims to better educate the market on the value proposition of 360-degree germ protection, 365 days a year for the spaces we work, live and play.
Launching alongside the new campaign, Germinator has engaged in a number of strategic channel partnerships, which include the ability to offer new lines of body sanitizers designed to provide protection for up to four hours per use. , air disinfection units designed to remove viruses, bacteria, allergens and contaminants in the air, and innovative mini electrostatic backpack and hand-held sprayers.
Germinator has also connected with SafeAccess, a suite of risk management solutions, which enables businesses, schools / universities and event planners to easily create and maintain health and safety policies and procedures, contact tracing, testing, digital health passports, AI-based cough signature detection, etc. These initiatives, combined with the company’s patent-pending sanitation and disinfection service, create Germinator Safety Zones that provide advanced protection for surfaces, the air, and you.
“The positive side of the pandemic is that it has caused people to be more aware of their surroundings with regards to the spread of germs, bacteria and viruses,” said Jeff gill, Founder and CEO of Germinator. “But what people need to understand is that germs pose an inherent threat to us every day, outside of COVID. The places we go to the most, like gyms, schools and even hotels, have long been hotbeds of the spread of MRSA, E. Coli, colds, flu and so many other diseases. We don’t talk about it often, however, but it is something we keep in mind as we go through our lives. Our goal is to better educate the market and give people the confidence that they are in a safe space no matter where they go. This is why we launched Germinator Safe Zones, so that we can show people that it is possible to achieve complete protection on the surfaces and objects that exist in the places they leave, the air they breathe. and even on their body. ”
Brand changes include an updated logo and a new website domain, which has gone from https://thegerminator.com for simply https://germinator.com, an elegant and clean website design with a message that promotes the concept of creating Germinator safe zones, and new images of familiar spaces, such as office buildings, houses, airplanes and sports stadiums , described in the new Germinator branding to symbolize what it means to be in a Germinator safe zone. If it has been disinfected by Germinator then it is in the safe zone and it will have a verifiable Germinator safe zone certification.
Over the past year, Germinator has launched over 20 franchises across the country. Every day, the company visits daycares, fire stations, office buildings, restaurants, shopping malls and homes to provide the most advanced disinfection service the industry can offer. The company believes that everyone has the right to better well-being and to feel safe in the spaces where they work, live and play. They want people to feel comfortable and, most importantly, protected, wherever they are.
“We are very grateful to branding agency PUSH 22 for helping us create the Germinator Safe Zone concept and a beautiful creative campaign to go along with it,” said Tammy Tecklenburg, Commercial Director of Germinator. “We are very excited to take the Germinator brand to the next level with messages that will resonate among our Do It Yourself (DIY) and Do It For Me (DIFM) customers. My background is in the automotive service industry, and I have seen first-hand a growing need for more consistent sanitation and disinfection measures across all channels. This is true for many other essential industries, so it is satisfying to be able to provide them with the best practices and solutions that will help provide comprehensive protection in all aspects of daily life. We just want you to feel safe and secure again and enjoy a new normal that looks a lot like the old one. ”
Germinator is the next generation of protection for the new generation of germs. They use advanced antimicrobial science and their patent pending methodology to not only disinfect and disinfect, but provide proven top level protection to safely kill viruses, bacteria and other contaminants to create a safe zone for germiners. more livable and more touchable.
It’s time to reclaim the spaces and places where we work, live and play. Visit https://www.germinator.com/ or call 855-664-3769 to start your Germinator Safe Zone today!
Britney, Germinator, 855-803-6204, [email protected]